Our philosophy is consistent with the quote often attributed to Benjamin Franklin “do well by doing good”.  We focus on providing loans where we can provide value and everyone wins. Often hard money makes sense because of the speed of origination and convenience.  Opportunities are sometimes fleeting and traditional lenders may be too slow. Others use hard money because of an income or credit hiccup making a traditional lender unable to help.  We encourage borrowers to make sure we are the right solution.